In 2003, after graduating from MA IT for Manufacture Warwick University, UK. Wootinun (Oak) Sungong started his business in an e-Commerce industry which was very new at that time especially in Thailand. With no experience in any kind of business and limited funds. He started searching for the Thai product that suits the nature of e-Commerce and the perfect product was selling Muay Thai merchandise which he always enjoys watching and learn the basics since he was a little boy. He started selling on eBay and created his website name “Muay Thai Stuff” (www.muaythaistuff.com) with only 4 members in the company. His first office was a small building at Laksi, Bangkok.
After selling other’s brands for a while, collecting customer data and needs, he decided to start his brand. “TUFF" was the first name in his mind, coming from his first work “Muay Thai Stuff” that has the word “TUFF” in it, and also the meaning of TUFF is a volcanic rock. Moreover, it’s the Homophone of the word “Tough” which is his character. The concept was simple. Most Muay Thai shorts all looked quite similar, even from different brands. So he saw the opportunity and design uniquely outstanding looks to Muay Thai merchandise, started with a T-shirt which was the first-ever TUFF’s product collection. In the year 2008, Mr. Oak was invited to the sports expo in London, UK where the name of “TUFF” begins to spread in the worldwide Muay Thai industry.
In 2009, the business was booming and TUFF’s factory was built to serve the demand of customers around the world. “TUFF Engineering” was established as a garment manufacturer which was the main production force for TUFF and also introduce to a new brand “Kombat” which offers cheaper and customized products. The factory contained more than 20 members specialized in Muay Thai shorts and equipment.
On the other hand, the TUFF company's main office moved to Vista park, a home office where marketing and IT teams were recruited. TUFF’s name started to catch the eyes of Thailand’s Muay Thai promoters and authorities. TUFF shorts were used in the King’s Cup Muay Thai Champion in 2009 and 2010. The tournament was crowded with top class Muay Thai fighters such as Yodsanklai, Cosmo Alexandre, Alex Vogel, Jordan Watson, Antoine Sianboxing, and Jesse Miles.
TUFF also participated in the WMC IFMA in 2009 and 2010 which was organized by The World Muaythai Council (WMC) ( The organization is the authoritative body for regulating professional Muay Thai, both in Thailand and around the world.)
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